Rising Demand for Smart TVs: Market Analysis

The global smart tv market size reached USD 207.50 Billion in 2022 and is expected to register a revenue CAGR of 10.5% during the forecast period, according to the latest analysis by Emergen Research.

Read More: https://www.emergenresearch.com/industry-report/smart-television-market

Increasing internet penetration and high-speed internet, rising number of Over-the-Top (OTT) platforms, and increasing popularity of streaming services industries are key factor driving revenue growth.

The demand for smart TV is rising as a result of the availability of media on demand through apps. OTT TV applications either use a pay-per-view model or a recurring membership charge to grant users unrestricted access to a channel provider’s content library. Online content streaming is a feature of smart TV, commonly referred to as Connected Television (CTV), which is swiftly gaining popularity in developing nations. The demand for smart TV is anticipated to rise as OTT services like Netfix and Hotstar gain in popularity.