Always know your website’s technical SEO needs. Whether it’s problems that have been on the site for years, new opportunities, or something that just “broke” this month, your technical SEO dashboard displays every technical SEO area that needs your attention—and exactly what to do about each. Make the main menu of your navigation the same across pages. Your overall goal with SEO is to create better websites both in terms of content and usability that will keep both users and search engines happy. Install SSL and make sure that your website is HTTPS. A SEO Consultant can spend years learning how to analyse data in order to improve content and help businesses grow.